12 best website analytics tools for 2025

Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated.

And, you know it’s beneficial too!

But with so much data out there, how do we make sense of it all?

For this purpose, we have website analytics tools!

They use special tools to uncover hidden patterns and stories within the data, helping businesses make smarter decisions.

Whether you’re using a tool or looking for a new one, this blog will help you discover the tools that can take your data analysis skills to the next level!

12 best website analytics tools

There are various website analytics tools available, ranging from simple free solutions to robust, enterprise-level platforms. Today, we will discuss the following 12 best website analytics tools:

1. Usermaven

Usermaven is a privacy-friendly analytics tool for websites and SaaS products. It provides real-time analytics and insights into user behavior, allowing businesses to optimize their website and improve user experience.

Usermaven is easy to use and offers a simple interface that makes it easy to understand user behavior. It also offers a free trial and customizable pricing plans to suit different business needs.

Key features

• Tracks user behavior: Usermaven gathers data on what users do on your website or app, like clicks, page views, and other actions.
• Provides insights: This data is then presented in an easy-to-understand format, helping you see patterns and trends in user behavior.
• Improves user experience: By understanding how users interact with your website, you can make changes to improve their experience.

Here are some specific features of Usermaven

• Real-time analytics: See user activity as it happens.
• No-code event tracking: Set up tracking without needing coding expertise.
• User journey tracking: Follow individual users to see their path through your product.
• AI Insights: With Maven AI, you can ask questions about your data and get accurate insights quickly.

Usermaven is a good option for:

• Privacy-friendly: Usermaven focuses on privacy and does not track personal data about your website visitors.
• Easy to use: Usermaven is known for its simple interface and ease of use, making it suitable for beginners who are new to website analytics.
• Cost-effective: Usermaven offers a free trial and has various pricing plans to suit different needs and budgets.

Pricing

• Pro: $14 /month
• Premium: $99 /month
• Enterprise: Custom

Limitations

• Limited features in free plan

2. Google Analytics

Google Analytics is one of the powerful website analytics tools that offers a wide range of features and insights into user behavior. It provides real-time data, audience insights, and integrations with other Google products like Adwords and AdSense.

Google Analytics is easy to use and offers a free version that should suffice for most newcomers looking to access general website analytics tools. It also offers a premium version for more advanced needs.

Key features

• Real-time data
• Audience Insights
• Integrations with other Google products
• Free version available

Pricing

• Google Analytics Standard: Free
• Google Analytics 360: Custom pricing (Paid pricing plan starts at $12,500 per month)

Limitations

• It can be overwhelming for beginners
• Limited customer support
• Require more technical knowledge

Related: GA4 Limitations & the Call for an Alternative Analytics Tool

3. Plausible

Plausible Analytics is one of the website analytics tools that focuses on providing website traffic insights while prioritizing user privacy. It offers an alternative to traditional analytics platforms that may collect more user data than necessary.

Key features

• Real-time data
• Pageviews
• Bounce rates
• Referral sources

Pricing

• Growth: $9/month
• Business: $19/month
• Enterprise: Custom

Limitations

• Limited features compared to other analytics tools

Related: Top 9 Plausible Analytics Alternatives in 2025

4. Coupler.io

Coupler.io is a marketing reporting tool that helps businesses and website owners collect and turn website data into visualized reports. It integrates with numerous marketing apps, enabling users to pull, transform, and sync data into spreadsheets and BI tools.

Key features

• Free report dashboard examples and templates
• Automated data refreshes
• User-friendly interface with no coding required
• Multi-channel reports

Pricing

7 days of free trial on the Team plan. Dashboard templates are available on each plan.

Plan	Cost	Data connections	Users	Data refresh	Data volume
Free	$0	1	1	Manual	100 rows / run
Personal	$24	5	1	Daily	1,000 rows / run
Professional	$49	20	5	Daily	10,000 rows / run
Team	$99	50	Unlimited	Hourly	100,000 rows / run
Business	$249	250	Unlimited	15 mins	Unlimited

Limitations

• Limited to provided integrations
• Data visualization is available only as a separate service

5. Amplitude

Amplitude is a software tool specifically designed to analyze user interactions with digital products, such as websites and mobile apps. It provides businesses with valuable insights into how users navigate, what features they engage with, and how they behave overall. This information helps businesses improve the usability and effectiveness of their digital products

Key features

• Cohort analysis
• Funnel analysis
• A/B testing
• Session replay

Pricing

• Starter: Free
• Plus: $49/month
• Growth: Customizable

Limitations

• Expensive
• Limited customer support

6. Fathom Analytics

Fathom Analytics caters to website owners who prioritize both website analytics and user privacy. It offers insights into visitor behavior while adhering to data privacy regulations, giving website owners a clear picture of how visitors interact with their site without compromising user privacy.

Key features

• Provides insights into website activity, like page views, clicks, and referrals.
• Easy to set up and use.
• Do not collect or store personal data about visitors.

Pricing

• Starts at $15/ month

Limitations

• Compared to other analytics tools, Fathom may have fewer features, such as advanced reporting, conversion tracking, or funnels.
• While Fathom Analytics is growing, it is a relatively new company compared to some established analytics platforms.

Related: 11 Top Fathom Analytics Alternatives 2025

7. Matomo (Formerly Piwik)

Matomo is one of the comprehensive website analytics tools designed to provide insights into website visitor behavior. With a focus on data privacy, it aids in compliance with regulations such as GDPR and CCPA. While the free plan includes essential features, Matomo’s paid plans offer extended capabilities and dedicated support.

Key features

• Track website visits and traffic
• Analyse visitor behavior
• Track how visitors convert to your website
• Reporting and exporting

Pricing

• Essential: Starts at 22 EUR/month for up to 50,000 monthly pageviews
• Business: Custom pricing for higher traffic volumes and additional features

Limitations

• Requires some technical expertise to set up and use.

8. Piwik Pro

Piwik Pro is a business tool that helps organizations understand how people interact with their websites. It gathers data and provides reports that can be used to improve website effectiveness.

Key features

• Tracks website traffic and user behavior
• Provides insights to help businesses make informed decisions
• Offers a variety of features, including analytics, reporting, and integrations

Pricing

• Core: Free
• Enterprise: Starting from €10,995 /year

Limitations

• Expensive
• Complex to use
• User Interface might feel dated or less intuitive compared to some competitors.

9. Heap

Heap is a digital analytics platform that businesses use to understand user behavior on their websites and apps. It helps businesses gather data about how users interact with their products and services.

Key features

• Real-time data
• Tracks every single movement across your website
• Free trial available

Pricing

• Customizable plans

Limitations

• Storing all of this data can be a hassle due to its size
• Expensive

10. Kissmetrics

Kissmetrics is one of the powerful website analytics tools designed for businesses. It helps them understand how visitors interact with their website and what actions they take. This information can be used to improve the website and make it more successful.

Key features

• Cohort analysis
• Funnel analysis
• A/B testing
• Free trial available

Pricing

• Customizable plans

Limitations

• Expensive
• Limited customer support

11. Adobe Analytics

Adobe Analytics is a business intelligence tool that helps organizations gain insights from their website traffic data. It allows them to understand user behavior and website performance, which can inform decision-making and improve website effectiveness.

Key features

• Real-time data
• Customizable reports
• Integrations with other Adobe products

Pricing

• Free version available
• Customizable

Limitations

• Expensive
• It can be overwhelming for beginners

12. Open Web Analytics

Open Web Analytics is a self-hosted web analytics platform that allows website owners to track and analyze user activity on their website. It offers features similar to other website analytics tools but requires more technical knowledge to set up and maintain.

Key features

• Free and open-source
• Live site traffic tracking
• Referrals sources
• Page heatmaps

Pricing

• Free

Limitations

• More involved installation process
• Limited customer support

Conclusion

So, these are the best 12 website analytics tools for checking your website in 2025. Each tool has its own special things, costs, and some things it might not do so well.

Make sure to pick the tool that fits what your business needs and what you can afford.

Based on what users like in a good tool, Usermaven seems like a good choice.

It has a lot of features and is easy to use, matching what you might be looking for.

Give it a try to see if it fits what you want to do!

FAQs

1. How can businesses benefit from using analytics on their website?

Website analytics help businesses understand their visitors, improve their websites, and track marketing efforts. This allows them to make data-driven decisions to improve their online presence.

2. What do website analytics allow you to do?

Website analytics track how visitors use a website, helping businesses:

• Understand visitors: See what pages are popular and how long people stay.
• Improve the site: Identify areas to make the site better.
• Track marketing: See how well marketing campaigns are working.

3. Which website analytics tool is best to use?

There are many remarkable website analytics tools that provide you with complete statistics of your website visitors, events, and complete user journey. Among all, usermaven is worth trying due to its simplicity and accuracy.