Usermaven blog

Building a marketing attribution dashboard sounds straightforward – until you actually try to do it. You start with the best intentions: track your campaigns, measure conversions, and finally understand what’s driving revenue. But then come the headaches, disconnected data, limited attribution models, developer dependencies, privacy concerns, and dashboards that are either too basic or overwhelmingly […]

Vertical SaaS lives and dies by two numbers: how many customers you add, and how many you keep. Most teams fixate on growth, but in 2026, retention is where the real pressure sits. Acquisition costs continue to rise, competition in service-based software keeps tightening, and churn erodes margins faster than most dashboards admit. If you […]

Every successful SaaS product understands user behavior at the action level. Event tracking tools make this possible by capturing how users interact with features, flows, and key moments across the product. With so many event analytics tools available, the difference often comes down to how quickly you can get reliable data and how easily teams […]

Third-party cookies are fading out, and browsers are increasingly limiting tracking by default. But you still need a reliable way to capture what happens on your site, such as pageviews, signups, and purchases. Server-side tracking keeps it simple: instead of sending tracking events straight from the browser to your tools, you capture key events on […]

Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the […]

HockeyStack is a B2B analytics platform focused on revenue attribution and customer journey mapping. But does it truly deliver the value you need for the price? Many users are beginning to question whether features like attribution and sales intelligence are worth the cost. HockeyStack’s issues with data accuracy and AI insights may already have you […]

Ever wonder how your SEO efforts are actually paying off?  SEO attribution models are here to give you the answer. Instead of just throwing a bunch of strategies out there and crossing your fingers, these models help you see exactly which parts of your SEO are leading to conversions. Think of it as finding out […]

Choosing the right analytics platform can feel overwhelming, especially when each tool promises to be the best. But let’s be honest – some platforms come with their own challenges. Heap’s “capture everything” approach sounds great in theory, but it can quickly lead to data overload, making it hard to find the insights you actually need. […]

Ever since Google announced GA4, everyone’s been talking about alternatives.  Before you get overwhelmed, let’s see why you must jump ship from GA4. But wait a minute!  This blog will be your guide, helping you decide: Can you really stick with GA4?  Yes, you can stick with GA4 if you are ready to compromise on: […]