Product analytics software

Trusted by product and growth teams worldwide

4.8

4.9

4.8

4.9

Product analytics

Understand user behavior. Improve product adoption. Drive retention

Go beyond surface-level metrics with our AI-powered product analytics tool that reveals how users engage, adopt features, and stay over time.

Product analytics dashboard

Get a real-time view of product performance

Monitor everything in one place with a clean product analytics dashboard. Track engagement, activity, and acquisition data without switching between multiple tools.

Analyze DAU, WAU, and MAU with ease
Track acquisition channels alongside product usage
Access a unified product analytics software view

User Stickiness Metrics

18.79%

DAU/MAU↑ 2.3%Last 30 days

34.91%

DAU/WAU↑ 5.1%Last 7 days

Acquisition By ChannelTop 6

Channel	Visitors	Users
Affiliates	447	61%
AI traffic	310	10%
Email	265	61%
AI search	163	14%
Other campaigns	158	1%
Paid search	26	96%

Onboarding funnels

Track onboarding steps and improve activation rates

Break down your onboarding flow step by step and see where users drop off. Understand how long it takes users to complete key actions and optimize for faster activation.

Track user progression across onboarding steps
Measure time to complete onboarding journeys
Identify bottlenecks that impact early engagement

Onboarding Completion funnel

1,191Total users

16Total onboarded

Step 5

connected_social_accounts76.84% drop-off

1.2K Users7m 51s

↓ 11.93%

1K Users3m 23s

↓ 4.87%

997 Users5m 58s

↓ 16.85%

829 Users4h 4m 34s

↓ 76.84%

192 Users1d 6h 17m

↓ 56.77%

83 Users6d 22h 43m

↓ 80.72%

18 Users

Product engagement

Understand how users interact with your product

Go beyond basic metrics and analyze how users engage with your features. This user-product analytics tool helps you identify what drives meaningful usage.

Track feature usage across different time periods
Measure how often users return and engage
Identify actions that drive consistent engagement

Daily Active Users

2,1651,0830

Feature adoption

Measure which features users adopt and why

Understand which features are gaining traction and which are being ignored. Use adoption insights to prioritize product improvements and drive better outcomes.

Track feature adoption across users and segments
Analyze usage frequency and behavior trends
Identify features that drive product growth

Module / Feature	Frequency	Used	Adopted	Retained
Publisher
AI library	Monthly	59%	59%	60%
Uncategorized
Automations	Monthly	90%	50%	49%
Inbox	Monthly	85%	56%	56%
Media library	Monthly	96%	46%	46%
Composer
Viewed composer	Weekly	75%	94%	94%
Social post created	Weekly	82%	77%	77%

Power users

Identify your most engaged and valuable users

Find the users who get the most value from your product. Understand their behavior and use those insights to improve product growth.

Segment users based on engagement levels
Identify behaviors of high-value users
Use AI insights to refine product strategy

Power Users Activity on 30 days interval

No. of users

322300250200150100500

No. of events performed by users

Insights230 users have performed more than 1,214 events. These are your most active users.

Churn insights

Detect slipping away users before they churn

Spot early warning signs of churn by identifying users who are becoming inactive. Take action before they drop off completely.

Track inactive users across different time ranges
Identify declining engagement patterns
Build strategies to re-engage and retain users

Slipping Away Users

No. of Sessions in Days	Slipping Away Count	Percent
7 days	130,570	94%
14 days	129,409	93%
30 days	127,665	92%
60 days	124,851	90%
90 days	122,273	88%

Retention analytics

Analyze retention trends and cohort behavior

Understand what keeps users coming back. Use cohort analysis to track how different groups behave over time and improve long-term retention.

Measure retention across cohorts & time periods
Identify patterns behind returning users
Compare retention across acquisition sources

Overall Retention Curve

The retention rate of users who have used your app after they signed up.

100806040200

Signed upDay 1Day 4Day 8Day 12

Insights10.03% of the users returned on Day 1

Track behavior, not just clicks

Turn product insights into real business impact
with Usermaven

Most product analytics tools stop at tracking user behavior. Usermaven goes further by connecting marketing, product usage, and revenue so you can see the full picture.

Unified marketing & product insights

Align marketing and product teams with a shared view of user behavior and performance across the full journey.

Attribution-first approach

Connect campaigns to product usage and revenue to see what drives product adoption and retention.

No-code event tracking

Automatically capture user behavior and events without developer involvement or manual setup.

AI-powered analytics insights

Turn data into clear insights and quickly identify trends, patterns, and opportunities that matter.

Customer journey visibility

Connect acquisition, product usage, and retention in a single view of the customer journey.

Make better product decisions with real user insights!

User feedback

Loved by marketing and product teams worldwide

Usermaven has become the layer we run product decisions through. Much of our product direction now comes from real user behavior and engagement patterns. We can track onboarding behavior in real time and improve friction points early, long before users report them.