Track KPI performance over time with Trends

Track key metrics, uncover trends, and connect your data for smarter decisions with real-time analytics dashboards powered by Usermaven.

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Trend analysis features

Track, compare, and analyze KPI performance with Trends

Usermaven Trends lets you build, visualize, and analyze KPI data over time using flexible reports, breakdowns, comparisons, and real-time analytics.

KPI tracking

Measure KPIs across all data sources

Track how your KPIs evolve over time across website activity, product usage, and campaigns using a unified trend tracking view.

  • Track events, pageviews, and conversion goals
  • Combine multiple KPIs in a single report
  • Monitor SaaS and ecommerce performance in real time
KPI Trends
Live
WebsitePageviews
48.2K +12.4%
ProductActive users
3,841 +8.1%
CampaignsConversions
1,204 -3.2%

Trend analysis

Compare performance over time

Run detailed time-series trend analysis to understand how your metrics change over time. Compare performance across periods and visualize data in your preferred form.

  • Compare periods to identify growth or decline
  • Visualize data with line, bar, or table views
  • Adjust views with cumulative or percentage modes
Last 7 days
Month
Previous Period
Options (4)
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No Comparison
Previous Period
Offset
Pageview Max Page Views
Pageview Max Page Views (Previous)

Segmentation & breakdowns

Breakdown performance by key dimensions

Understand what drives KPI changes over time by applying filters and multi-dimensional breakdowns across channels, users, and segments.

  • Filter by user, session, event, or company data
  • Break down metrics by channel, campaign, or device
  • Analyze trends across multiple dimensions at once
Trends
SELECT TREND
Trends
TYPE
Trends
Attribution
SOURCE
Events
Metrics
Pageview Max Page Views
SELECT EVENT
Page View
SELECT METRIC
MAXIMUMSessions Properties > Page ...

Attribution insights

Connect conversion trends to marketing performance

Combine trend analysis with attribution data to understand which channels, sources, and campaigns contribute to conversions over time.

  • Create attribution reports directly within Trends
  • Measure influenced conversions across marketing channels
  • Analyze channel, source, and paid ads performance
Trends
SELECT TREND
Customer Segmentation - 7
TYPE
Trends
Attribution
CONVERSION GOAL
Demo Booked (Qualified Lead)
ATTRIBUTION TYPE
Channel/Source
Paid Ads
ATTRIBUTION LEVEL
Channel
Source
Both

Reports and alerts

Create and automate trend reporting

Build custom trend reports, schedule updates, and set alerts to stay informed about KPI changes without constant monitoring.

  • Create custom reports or start with ready-made templates
  • Schedule reports via email or Slack
  • Set alerts for KPI spikes, drops, and anomalies
Alerts
Enabled
Trend
Trends
Alert Condition
When
Pageview Max Page V...
Has value
less than
or more than
check
Daily
Skip weekends (Sat & Sun)
Notification channels
EmailSend alert emails to selected recipients.
SlackSend alert messages to a channel.

Customer stories

What teams say about Usermaven

We check trends inside Usermaven almost every day. You can quickly tell if something’s working or not without digging too much. It helps us catch campaign issues early, respond faster to performance changes, and optimize campaigns with much less manual analysis.

SM

M. Ahsan

Marketer

Case Study

Replug

Turned performance trends into faster marketing decisions

32%

higher ROI attribution

27%

more conversions

5+

tools replaced

8x

faster decisions

Read full case study

More from our users

It’s one of those tools you open and don’t feel lost right away. Everything is laid out in the simplest way. We moved from GA and haven’t looked back since. The data feels cleaner, and I don’t spend time trying to figure out where things are hiding anymore.

ZK

Elena Vella

Ecommerce Manager

We’ve been using Usermaven across marketing and product, and it’s been solid so far. The Trends feature helped us catch an engagement drop earlier than usual. Combined with attribution and product analytics, staying on top of performance feels way less reactive.

AR

Mateusz Kowalczyk

Head of Growth

At first we just needed something simpler than GA, but it turned into more than that. Usermaven’s dashboards are easy enough that the team actually uses them, and spotting what's working (or slowing down) has gotten much easier.

MD

Lars Henriksen

Digital Marketing Lead

FAQs

Have questions? We’ve got answers

What is Usermaven Trends?

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Can I use Trends for marketing performance tracking?

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How is time-series trend analysis handled in Usermaven?

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Can I track multiple metrics at once?

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How can I share Trends reports with my team?

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Can I customize date ranges for analysis?

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What makes Usermaven different from other KPI trend analysis software?

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Is technical setup required to use Trends?

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Can I analyze specific user segments?

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How can Trends support ecommerce performance tracking?

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Explore Usermaven

Get a complete view of your data in one platform

See how traffic, user behavior, and campaigns contribute to conversions across your entire analytics stack.

Are you missing shifts before they hurt growth?

Spot patterns and changes the moment they happen with Usermaven Trends.

Trusted by 14,000+ marketing teams worldwide