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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
Integrations
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Pricing
Sign inBook a demo

Website analytics

Explore articles on website traffic, visitor behavior, tracking methods, engagement, and measuring what happens on your site.

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Website analytics

The good vs bad bounce rate battle and how to win

“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from […]

Lauren BrooksOct 25, 2023
Website analytics

Landing and Exit Pages: Your SEO Game Changers

“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages. […]

Lauren BrooksOct 11, 2023
Website analytics

Event-based web analytics: Everything you need to know

The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates […]

Lauren BrooksAug 2, 2023
Website analytics

The benefits of behavior data tracking software

If you want to improve your business, understanding customer behaviors is key. The right behavior data tracking software can help you do just that. By understanding how customers interact with your business, you can make changes to improve the customer experience. Behavior data tracking software can also help you identify trends and patterns in customer […]

Lauren BrooksOct 3, 2022

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