Cookie Policy
This Cookie Policy explains how Usermaven Inc. ("Usermaven", "we", "us", or "our") uses cookies and similar technologies when you visit our websites and marketing pages, book a demo, or use our Services.
This Policy should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide analytics and security features.
We may also use similar technologies such as pixels, local storage, and server-side identifiers.
2. Types of cookies we use
We use the following categories of cookies:
A. Strictly necessary cookies
These cookies are essential for the operation of our Services. They enable core functionality such as:
- Security and fraud prevention
- Authentication and session management
- Load balancing
- Consent preference storage
- Completing a demo booking you request through our scheduling tool (any other cookies the tool sets fall under the categories below)
These cookies do not require consent where permitted by law.
B. Analytics cookies
These cookies help us understand how visitors interact with our website by collecting information such as:
- Pages visited
- Navigation patterns
- Device and browser information
- Approximate location (derived from IP)
We mainly use analytics data in aggregate form to improve performance and usability. If you submit a form or book a demo, we may link the information you submit with your earlier activity on our website, as described in our Privacy Policy.
C. Marketing and advertising cookies
These cookies may be set by us or by advertising platforms, such as Google, Meta, Microsoft, and LinkedIn. We use them to:
- Measure campaign effectiveness
- Understand referral sources
- Show our ads to people who have visited our website when they use other websites and platforms
- Improve marketing performance
Marketing cookies are set only after you consent, where consent is required by law. Advertising platforms may also use this data for their own purposes, as described in their own privacy policies.
We do not sell, rent, or trade personal information for money. Under California and some other US state privacy laws, our use of advertising cookies may be treated as "selling" or "sharing" personal information, including for cross-context behavioral advertising. You can opt out at any time by selecting "Do not sell or share my personal information" in our cookie banner, or by rejecting marketing cookies in our cookie settings.
D. Usability & debugging tools
On a limited basis, we may use interaction analytics tools (such as heatmaps or session-based usability analysis) to understand website functionality and improve user experience.
These tools:
- Operate on selected pages
- Mask sensitive input fields
We do not use these tools to capture payment information, for targeted advertising, or to identify individual visitors. The providers of these tools may also process data under their own privacy policies.
3. Consent & cookie management
Where required by applicable law, non-essential cookies (including analytics and marketing cookies) are deployed only after user consent is obtained.
We use Cookiebot as our Consent Management Platform (CMP) to:
- Display cookie banners
- Allow users to accept or reject cookie categories
- Record and maintain verifiable consent records
- Enable or disable non-essential cookies based on user preferences
You can change or withdraw your consent at any time using the cookie settings icon on our website.
4. Third-party cookies
Some cookies are placed by trusted third-party service providers that support our operations, such as hosting providers, analytics tools, advertising platforms, our demo scheduling tool, customer support tools, and messaging providers.
These third parties process data in accordance with their own privacy policies and applicable contractual safeguards.
5. How long cookies are stored
Cookies may be stored for different durations:
- Session cookies expire when you close your browser.
- Persistent cookies remain for a defined period or until deleted manually.
The name, provider, purpose, and storage period of each cookie we use are listed in the "Details" section of our cookie settings. This list is generated by Cookiebot from scans of our website.
6. Managing cookies
Most browsers allow you to control cookies through their settings. You may:
- Delete existing cookies
- Block certain types of cookies
- Configure browser-level preferences
Please note that disabling certain cookies may affect website functionality.
7. Changes to this cookie policy
We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date above.