Imrana Essa
SaaS Marketing Lead
Imrana Essa is a marketing lead and content strategist with 8+ years of experience creating and leading content for B2B and SaaS brands. She specializes in marketing analytics, attribution, content strategy, and organic growth, translating complex marketing concepts into clear, actionable insights. Her work focuses on helping marketers understand performance, make data-informed decisions, and build strategies that contribute to sustainable growth.
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How to measure customer stickiness in SaaS
Two customers sign up for your product on the same day.One logs in once, clicks around, and vanishes. The other starts to rely on it every morning, invites teammates, and complains when anything slows down. Both look like wins in your signup report, yet only one adds long-term revenue. That gap is where customer stickiness […]
20+ Product marketing KPIs that matter most in 2026
Notice how some products seem to connect with users right away, while others never quite take off? It is rarely about features alone. The winning products are backed by teams that understand what their customers actually do, feel, and value. Product marketing KPIs, powered by solid product analytics, show how people use your product, where […]
How to create a user journey map that drives growth
What if you could follow your users through every high point and every struggle? Those insights can change everything about your product experience. That’s exactly what a user journey map makes possible. It brings the user’s entire path into view and highlights where they move forward, slow down, or drop off. With clear insights, you […]
5 stages of the customer journey every business must know
Before anyone becomes a loyal customer, they go through a series of tiny decisions. Some are intentional. Some happen without them even noticing.And, these small moments decide whether they stay, leave, or choose a competitor. This is why the stages of the customer journey matter so much. When you understand the steps people take, you […]
Understanding customer journey touchpoints for stronger conversions
Did you know most customers form an opinion about your brand long before they ever talk to you? That happens through customer journey touchpoints. These touchpoints can be something small, like a social media post, or something big, like a product demo or support call. Every interaction adds up. Some build trust, some create doubt, […]
A simple guide to customer journey mapping
Ever visited a website and thought, this just gets me? Everything feels smooth. Every step makes sense. Then you switch to another brand, and suddenly you are stuck, confused, or ready to close the tab. Those differences are not accidents. They are the result of customer journey mapping. It is the process of understanding what […]
B2B sales funnel: Stages, examples, and how to create one
What if you could look at your sales process and instantly see where leads drop off, what motivates them, and what it takes to close deals faster? That is exactly what a strong B2B sales funnel helps you do. It turns random interactions into a predictable system that guides buyers from their first touchpoint all […]
Conversion funnel optimization: Strategies, stages & best practices
You work hard to bring people to your website through ads, SEO, content, and social media. But then it happens: users explore a page or two… and leave without doing anything. No sign-up.No purchase.No second chance. It feels like watching potential customers slip through your fingers. This is exactly why conversion funnel optimization matters. When […]
Top 10 Cometly alternatives for marketing attribution & analytics
Cometly can connect ad spend to pipeline and revenue, but the best attribution platform depends on what your team needs to measure next. Some teams want a broader view of product engagement; others need a clearer picture of organic acquisition, CRM outcomes, or ecommerce profitability. This guide compares ten Cometly alternatives across attribution depth, analytics […]