Adeel Khan
Growth Marketing Expert
Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.
Read articles by Adeel
Funnel analysis tools to try & the best AI-powered option
Conversion funnels are at the core of understanding how users interact with your website. Like a map guiding users toward a destination, funnels illustrate the journey visitors take – from landing on your homepage to completing a desired action, like making a purchase. However, not every visitor completes this journey. Some drop off early, while […]
What is first-party data [and its role in web analytics]
Imagine this: you’re running a café, but instead of observing your customers, you rely on a stranger’s vague notes. They say things like, “Someone likes coffee” or, “People seem to enjoy pastries.” But which coffee? What kind of pastries? And who are these people anyway? That’s the reality of relying on third-party data – vague, […]
10+ best customer retention software tools for 2026
Retaining customers is the cornerstone of long-term business success. In a world where acquiring new customers is costly and competition is fierce, customer retention software has emerged as a vital tool for businesses seeking to foster loyalty, minimize churn, and maximize lifetime value. These tools go beyond simple analytics, offering personalized engagement strategies, actionable insights, and […]
Heap vs. Pendo vs. Mixpanel: Why companies are switching to a smarter option?
Heap, Pendo, and Mixpanel all help teams understand product behavior. But they solve different problems: Heap emphasizes retroactive behavioral analysis, Pendo combines product analytics with in-app guidance, and Mixpanel focuses on event-based exploration and experimentation. The harder question is whether any of them connects campaign performance to pipeline and revenue. Teams evaluating marketing attribution software […]
Fathom vs. GA4 vs. Usermaven: Which one meets your business needs?
Which analytics platform should you trust when traffic, conversions, and revenue tell different stories? Fathom, GA4, and Usermaven answer different parts of that question. Fathom simplifies website reports. GA4 provides detailed event analysis. Marketing attribution software such as Usermaven connects campaigns with product behavior, pipeline, and revenue. This Fathom vs. GA4 vs. Usermaven comparison examines […]
Fathom vs. Plausible vs. Usermaven: Choosing the right analytics tool
Fathom, Plausible, and Usermaven can all explain website traffic. The important difference is what happens after a visitor arrives: can the platform show a conversion goal, a product journey, or the revenue influenced by marketing? Fathom and Plausible emphasize lightweight, cookieless web analytics. Usermaven adds marketing attribution software that connects campaigns with product behavior, CRM […]
10 best product analytics tools for 2026
Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2026, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options […]
15 important conversion metrics for digital marketers to track in 2026
Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates. But whether your website falls under the fair-performing websites or is a top player depends on your conversion […]
11 powerful Piwik Pro alternatives in 2026
Piwik PRO gives organizations substantial control over analytics, consent, tags, and data hosting. But that depth can be more than a small website needs, while a growing SaaS or B2B business may need a different view of performance: which campaigns turn visitors into qualified leads, opportunities, and revenue. That is when the choice moves beyond […]