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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
Integrations
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Pricing
Sign inBook a demo
Home›Authors›Adeel Khan

Adeel Khan

Growth Marketing Expert

Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.

Read articles by Adeel

Marketing analytics

What is social traffic in digital analytics?

Ever launched a website and waited nervously to see if anyone would visit? It’s an exciting feeling! But where exactly are those people coming from? Understanding your traffic sources is like cracking a code, revealing valuable insights into what resonates with your audience. This blog post will guide you into social traffic in digital analytics. […]

Adeel KhanApr 9, 2024
Marketing strategy

User acquisition reports & their importance

Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You […]

Adeel KhanMar 28, 2024
Product analytics

20 SaaS product metrics to track for success

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might […]

Adeel KhanMar 18, 2024
Website analytics

How to track events in Usermaven: A comprehensive guide

You know what events are and why they’re useful for SaaS businesses. But here’s the next step! Tracking events is important, but how do you do it? If you’re still deciding on the accurate tool to track events, We’ve got you covered! Today, we’ll explain how Usermaven gives you auto-captured events, pinned events, and custom […]

Adeel KhanMar 14, 2024
Funnel analysis

Why is my conversion rate dropping for no reason?

As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion […]

Adeel KhanMar 7, 2024
Funnel analysis

A guide to setting up conversion goals in Usermaven

Managing your website and product side by side is a lot of work, and all SaaS product owners can agree. You question daily, Which pages drive the most signups? What content encourages ebook downloads? Where do your app users get stuck before buying? Here is your answer! With Usermaven, you can, Define clear conversion goals […]

Adeel KhanMar 4, 2024
Website analytics

How to locate users based on device type in Usermaven

Interested in knowing what devices your users favor? Usermaven can help! See which devices rule your user kingdom. Mobile, desktop, tablet, oh my! Are mobile users more likely to browse, while desktop users convert? Get all the answers without breaking a sweat. P.S. Keep pro learning mode on; this guide spills all the secrets about […]

Adeel KhanFeb 20, 2024
Retention analytics

12 Tips to reduce your customer churn rate

Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: customer churn rates aren’t set in stone. They swing […]

Adeel KhanFeb 9, 2024
Funnel analysis

A guide to user & customer acquisition funnel with Usermaven

You must have read and heard of “funnels acquisition” many times. But, honestly! Do you still consider the user acquisition funnel and customer acquisition funnel to be different? What if they are actually different? Wait, then, who are the visitors? One thing is sure, These funnels are your secret weapons for building apps or websites […]

Adeel KhanJan 26, 2024
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