Adeel Khan
Growth Marketing Expert
Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.
Read articles by Adeel
Drive better results with smart and powerful AI funnel insights
Let’s face it – understanding what really drives conversions in your sales funnel can feel like trying to solve a complex puzzle. But what if you had a powerful ally that could help you piece it all together? That’s exactly what AI funnel insights bring to the table. AI is revolutionizing how we understand and […]
Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show […]
What is cookieless tracking & how will it impact businesses
Have you ever thought about how 50% of people do not feel private online? With more attention being paid to keeping user information safe and new rules getting tougher, the way cookies are used in digital marketing is really being looked at closely. For a long time, marketers have relied on cookies to keep an […]
How to track product onboarding in Usermaven
Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding […]
Mastering customer segmentation analysis [tips and techniques]
Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach? You know they have needs and preferences, but you can’t quite grasp the details. In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain […]
Role of customer journey analytics in driving conversions
Struggling to convert free trial users into loyal customers? You’re not alone. Many SaaS companies face the challenge of keeping users engaged after that initial signup. But what if you could see exactly where users are getting lost or frustrated within your platform? Customer journey analytics acts like a digital spotlight, illuminating the user experience at […]
Top Mixpanel alternatives for product analytics
Mixpanel is strong at showing what people do inside a product. But product behavior is not always the only question. A SaaS business may also need to know which campaigns acquired those users, which accounts became customers, and which channels contributed to revenue. That difference matters when comparing Mixpanel alternatives. As the question shifts from […]
Behavioral segmentation: A powerful tool for SaaS success
Have you ever played an online game? What if you’re running a game, and everyone keeps quitting early? Frustrating, right? Wouldn’t it be better if you understood why they were leaving? That’s what behavioral segmentation is like for SaaS companies. Instead of players, it’s customers using your software. By figuring out how they interact with […]
Discovering user journeys with cross-domain tracking
In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding […]