Lauren Brooks
Lifecycle Marketing Strategist
Lauren Brooks is a lifecycle marketing strategist with 4+ years of experience helping SaaS businesses create meaningful customer experiences. She specializes in user engagement, retention, and conversion optimization, helping brands build stronger customer relationships beyond acquisition.
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SaaS metrics you should care about in 2026
The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product’s growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper […]
Everything you need to know about churn analysis
Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business’s profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let’s dive in. What is […]
What is product-led growth? 5 examples for you from the industry
Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification, & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What is product-led growth? Product-led growth is a business model and strategy that puts the […]
How we made $120,260 in 3 weeks of launching our SaaS
This is the story of our SaaS startup, Usermaven, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads, or AppSumo. I am going to cover everything we did during this journey. So buckle up and get a cup of coffee because it’s going to […]
The complete guide to product metrics for product managers
A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges […]
What is the North Star metric & how to measure it?
For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and […]
How to choose the right customer segmentation KPIs
In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting customers by needs and wants Are you looking to better […]
The benefits of behavior data tracking software
If you want to improve your business, understanding customer behaviors is key. The right behavior data tracking software can help you do just that. By understanding how customers interact with your business, you can make changes to improve the customer experience. Behavior data tracking software can also help you identify trends and patterns in customer […]
Software stack investing: How to pick the right tools
If you’re like most people, you probably think of software stack investing as something that only big companies or wealthy individuals can afford to do. But the truth is, anyone can invest in software stocks – and there are plenty of good reasons to do so. For one thing, the global software industry is growing […]