Ryan Mitchell
Marketing Analytics Strategist
Ryan Mitchell is a marketing analytics strategist specializing in campaign measurement, customer journeys, and marketing performance. He writes about analytics, reporting, and data-driven marketing strategies, helping SaaS and B2B teams measure what matters across every stage of the customer journey.
Read articles by Ryan
GA4 migration to Usermaven (without losing your data or your mind)
Moving forward from GA4 might just be the second-best professional decision you’ll ever make. The first? Choosing Usermaven as your attribution tool. GA4 migration doesn’t have to feel overwhelming. Sure, you may have invested hours getting things set up, but that effort isn’t wasted. Instead of treating migration as starting over, see it as building […]
A product manager’s guide to the aha moment
Have you ever experienced that moment when everything suddenly clicks? When a new tool, feature, or idea feels like it was made just for you? That’s the aha moment. It’s that instant of clarity that turns a user from confused to converted, from unsure to all-in. In product management, these moments are more than just […]
Chasing vanity metrics? Here’s how to shift your focus to real impact
You’ve just wrapped up a new marketing campaign, and the numbers are rolling in. Your social media engagement? Through the roof. Website traffic? Skyrocketing. It feels like a victory, right? But as the dust settles, you start to wonder: What’s actually changed? Are these numbers really helping your business grow, or are they just… numbers? […]
Understanding lifecycle marketing: A strategic approach to customer engagement
Imagine this: you’ve just launched your latest product and the first sales come through. Everything seems to be on track until, out of nowhere, the momentum slows down. The excitement fades, and you’re left wondering what went wrong. Your marketing attribution software tells part of the story: where customers showed interest, where they drifted away, […]
AARRR: Steering your product to growth with pirate metrics
When it comes to growing a product, every entrepreneur and growth marketer is on the hunt for that elusive treasure: sustainable, scalable growth. Building a product that truly grows can sometimes feel like navigating uncharted waters. Whether you’re dealing with a surge of new users or trying to keep your existing customers engaged, the path […]
Top 8 June analytics alternatives to consider in 2026
June Analytics made SaaS reporting approachable. But its standalone product was scheduled to shut down on August 8, 2025, following the announcement that its founding team would join Amplitude. If June was part of your workflow, the decision now is which analytics platform can replace the metrics, account views, and reporting routines you depended on. […]
Data-driven marketing: Optimize your strategy for growth
Marketing today can feel like wandering through a maze, where every turn leads to more questions than answers. With an overload of data and numerous platforms, it’s hard to figure out what actually works. That’s where data-driven marketing steps in to help you cut through the noise and guide you toward what truly matters. Data […]
All about digital experience analytics (DXA) and optimizing user journeys
Every click, scroll, and pause tells a story, and digital experience analytics (DXA) helps you hear it. Built into modern analytics platforms, DXA provides a clear view of what users are actually experiencing as they navigate your website, app, or other digital touchpoints. So why does this matter? Today, users rarely stick to one device […]
20+ Black Friday SaaS deals you can’t miss in 2025
Black Friday 2025 is just around the corner, and if you’ve been waiting for the perfect moment to upgrade your tools, this is it. This year, skip the flashy discounts and focus on what really matters: tools that make an impact. We’re talking about tools that don’t just save you time; they help you work […]