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Multi-touch attribution, campaign measurement, and connecting marketing spend to revenue without guesswork.
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Attribution
How email signatures create an attribution blind spot (how to fix it)
Marketing teams spend countless hours improving attribution accuracy. They compare attribution models, fix tracking discrepancies, add UTM parameters, and optimize conversion paths. Yet one marketing touchpoint often goes completely unnoticed. Every day, employees send hundreds or even thousands of emails containing links back to your website. Prospects click those links from conversations with sales representatives, […]
10 best enterprise marketing attribution platforms (2026)
Enterprise marketing data rarely lives in one place. A large organization may operate several websites, products, regions, advertising accounts, CRM pipelines, sales teams, and offline channels. Each system reports its own version of performance. Marketing sees campaign conversions, sales sees opportunities, finance sees recognized revenue, and leadership is left deciding which number to trust. Enterprise […]
iOS attribution in 2026: A practical guide for marketers
iOS attribution has become one of the hardest parts of mobile marketing in 2026. Spend on Apple ads keeps rising while reports from Apple, Meta, and Google rarely agree. Apple’s privacy updates removed the simple path from click to install that cookies and pixels once gave you. Now App Tracking Transparency (ATT), IDFA limits, SKAdNetwork […]
Attribution bias in marketing and what it means for your ROI
Attribution bias and what it means for your marketing ROI Your best-performing channel might not be your best channel. It just looks that way in your reports. That is the uncomfortable reality of attribution bias in marketing. Every click, conversion, and revenue metric depends on how credit is assigned across the customer journey. When attribution […]
Marketing attribution: How it works, models, and benefits
Your customers rarely convert after a single interaction. They might discover your brand through a Google search, return after clicking a LinkedIn ad, read a blog post, join your email list, and finally convert after a direct visit. Every touchpoint plays a role, but without the right visibility, it is difficult to know which marketing […]
SaaS marketing attribution strategy: A 9-step framework
A SaaS marketing attribution strategy explains how campaigns, customer interactions, product activity, and sales touchpoints receive credit for pipeline and revenue. Building that strategy is difficult because SaaS journeys rarely end at a form submission or signup. A prospect may discover the brand through content, return through paid search, start a trial, activate a feature, […]
12 SaaS marketing attribution challenges and fixes
Wondering why your dashboards never agree on which channels drive SaaS growth? This guide unpacks 12 real-world SaaS marketing attribution challenges and shows how to fix them, so you can tie campaigns to pipeline, revenue, and retention with a lot more confidence.
Marketing attribution discrepancies between tools & fixes
Google Ads reports 70 conversions. Meta reports 58. GA4 records 44, while the CRM contains 36 qualified leads and the payment platform confirms only 29 purchases. These numbers can all be technically valid because each platform observes a different part of the customer journey and applies its own measurement rules. A marketing data discrepancy does […]
Cross-platform marketing attribution: Guide and tools
Wondering why each ad platform tells a different story about the same conversion? This guide breaks down cross platform marketing attribution in plain English, from models and data foundations to tools and setup steps, so you can finally connect campaigns to real pipeline and revenue.
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