Ryan Mitchell
Marketing Analytics Strategist
Ryan Mitchell is a marketing analytics strategist specializing in campaign measurement, customer journeys, and marketing performance. He writes about analytics, reporting, and data-driven marketing strategies, helping SaaS and B2B teams measure what matters across every stage of the customer journey.
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Email marketing attribution: Measure campaign performance
Marketers like to think of the buyer’s journey as linear: someone finds your website through Google, signs up for your newsletter, and buys your product. Except, in real life, it looks more like this: a new subscriber opens your welcome email while commuting to work, gets distracted, and forgets about your offer. A few days […]
Heap vs. Fullstory vs. Usermaven: Which tool stands out?
User behavior can tell you a lot, but only if the data is easy to trust, explore, and act on. That is why a Heap vs. Fullstory vs. Usermaven comparison is worth looking at closely. They all help teams understand what users are doing, but they differ in how much context they give around the […]
[2026 updated] Usermaven vs. Google Analytics made simple
Google Analytics 4 can show where visitors come from and what they do next. But if the real question is which marketing efforts create pipeline and revenue, traffic reports alone may not be enough. A marketing attribution tool can connect those early interactions with commercial outcomes. This Usermaven vs. Google Analytics (GA4) comparison examines tracking, […]
How AI-powered product analytics reduces time to insight
A product signal loses value every minute it sits unexplained. When a funnel starts leaking, a feature underperforms, or churn rate starts to rise, the challenge is not just noticing that something changed. It is figuring out what changed and what to do next while the signal still matters. That is where AI-powered product analytics […]
Dreamdata vs. HockeyStack vs. Bizible: Choose your B2B stack
Choosing marketing attribution software gets harder when ad clicks, website visits, CRM stages, and revenue sit in separate systems. A campaign may create demand months before a deal closes. Without a connected journey, teams can over-credit the last interaction and misread pipeline impact. Dreamdata vs. HockeyStack vs. Bizible comes down to how each platform connects […]
Matomo pricing: Is it worth the investment? [& check out Usermaven]
Choosing an analytics platform often starts with features, but pricing is usually what brings the decision into focus. The way a tool is packaged can shape how easy it feels to adopt, scale, and budget over time. Matomo appeals to teams comparing privacy-focused analytics and control over their data. Its pricing depends on whether you […]
What are SaaS pricing models? Types + finding the right fit
Pricing is where product value turns into a real buying decision. It is also where a lot of good SaaS products start to feel harder to say yes to. That is why SaaS pricing models matter so much. The way you package, structure, and present price shapes how buyers compare options and decide whether your […]
Onboarding funnel: A practical guide [+ examples]
The gap between signing up and getting value is where onboarding starts to matter. The goal is not to give users more steps, but to lead them through the right ones without losing momentum. An onboarding funnel helps you see that sequence more clearly. It shows how users move through the key steps that lead […]
10+ best multi-touch attribution tools in 2026
A conversion can look simple in a dashboard. But in reality, it is usually the result of multiple campaigns, visits, and decisions building on each other over time. Multi-touch attribution tools help make that picture clearer. Rather than assigning all the credit to a single source, they show how different efforts contribute across the full […]