Adeel Khan
Growth Marketing Expert
Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.
Read articles by Adeel
Event Tracking: What it is, how it works + examples
Event tracking records specific actions users take on a website, app, or product, such as clicks, form submissions, signups, purchases, downloads, or feature usage. A pageview tells you where someone went. Event tracking shows what they actually did and can attach context such as the page, plan, source, device, value, or user involved. This guide […]
Time decay attribution model: Formula & examples
Most people set big resolutions every January, yet studies show most give up within a few weeks. Often the final push gets the praise, while months of small actions are forgotten. Marketing works the same way when teams rely on last-click reports. The time decay attribution model fixes part of that problem. It is a […]
Cookieless attribution: How it works, methods & best practices
Marketing attribution is becoming more challenging as third-party cookies become less reliable. Browser restrictions, stricter privacy regulations, consent requirements, and evolving consumer expectations have made traditional tracking less effective. As a result, marketers often deal with fragmented customer journeys, inconsistent reporting, and limited visibility into what actually drives conversions and revenue. To solve this, businesses […]
What is cross-channel marketing attribution? Complete guide
If a customer interacts with five marketing channels before converting, should only the last one get the credit? Relying on a single interaction often paints an incomplete picture of marketing performance. Cross-channel marketing attribution solves this by connecting every meaningful touchpoint across the customer journey, allowing marketers to understand how different channels work together to […]
Data-driven attribution: How it works, examples, & benefits
One conversion can involve several touchpoints, yet most reports still reward only one. A buyer might discover your brand through an organic article, click a paid social ad days later, attend a webinar, return through branded search, and finally convert through email. Under a last-click model, the email receives all the credit, even though earlier […]
Funnel analysis 101: Your path to higher conversion rates
You’re tired of wasting dollars on marketing campaigns that fizzle out. You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress. It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you. Funnel analysis can help by showing you […]
Product analytics dashboard designed for modern marketers
Let’s face it – managing a product without clear insights can feel like flying blind. You know there’s data, but figuring out how to use it effectively can be tricky. That’s where a product analytics dashboard comes in. Think of it as your personal guide to understanding what users love, what they don’t, and where […]
Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]
What is SaaS customer segmentation? Explained simply
Picture this: you’re running a SaaS business and sending the same email to your power users and occasional visitors. The result? Your heavy users feel overlooked while casual customers feel overwhelmed. This scattered approach wastes marketing dollars and frustrates customers who want relevant experiences. SaaS customer segmentation solves this problem by dividing your customer base […]